May 24, 2004
NHL targets a new demographic's G(oalie)-spot
| from inside the mind of krix at May 24, 2004 12:45 PM
Keanu Reeves featured in NHL advertising campaign
NEW YORK - Movie star Keanu Reeves is the latest in a series of celebrities to participate in the NHL's "HOCKEY ... GET IT? GET IT!" brand advertising campaign.
The spot entitled "Sacrifice," written and produced by NHL Productions, features Reeves articulating the unique sacrifice and price NHL players must pay to win hockey's holy grail - the Stanley Cup.
"When the physical pain begs the mind to quit...will your heart press on?" says Reeves. "Will you sacrifice body and soul to focus on one singular purpose, one unified desire, one perfect dream?" ["Imagining him saying these words makes my pants wet" -krix]
The ad debuts on the NHL on ESPN, May 25 during the Stanley Cup Final and will air throughout the Final on ESPN, ABC and CBC.
Reeves, raised in Toronto and a Canadian citizen, is an avid hockey player and fan. One of his childhood jobs was sharpening skates at a local ice rink skate shop.
The "HOCKEY ... GET IT? GET IT!" campaign began airing in October 2003, and has starred entertainers from the film, television and music industries, including Michael Vartan, Jim Belushi, Denis Leary, Kiefer Sutherland and Shania Twain, along with Olympic Medalists Michelle Kwan and Kristi Yamaguchi.
I get it. I mean I'd like to get it. I want it -does that count?
I enjoyed Denis Leary's ads from a while back. On a personal note, even though the Flyers screwed up again, (what a loser town - to have to depend on a horse to bring you a victory - any victory) but I digress... This gives me a reason to watch the rest of the season anyway. :)
Aww.... my baby's going to be articulating sacrifice. Heh heh heh.... well, guess I'll have to let ESPN run quietly on the 25th. Will it be a voice-over, I wonder, or will we get to SEE him articulating? Hm?
oh dear god, can he get any more perfection squared, oy ; p
...wonder if the European channels that show
the finals will also run the ad???
krix...I can only say I...uh..agree with you. *blush* damn, to hear him say those words... gguuuuuhhhhh...
*sets VCR for Stanley Cup 5/25 and Taurus Awards 5/26*
I am SO watching the Stanley cup playoffs tomorrow! Go Flames!
If he keeps this up Krix I will have to buy some new knickers, or they will all be in the wash. Sigh! (face is red)LOL.
I think I may have seen these adds at some point...we get CBC in MI. This is very cool...and I hope my cable is in fact working by then, as I have called now twice...
...of course, with my luck it probably won't matter as it's quite possible I'll be right here again tomorrow right on my little toushy...working...yeesh!
Uh...new nickname: Keanu is a WO (Walking Orgasmo).
Ok...so SCORE is not the "Service Corp of Retired Executives" LOL! LOL!
Or what Keanu'd be doing if he walked into a room full of us...
Er...I gotta cake in the oven.
Oh, I was busy being dirty that I forgot to gloat...
*ahem* GO, LIGHTNING! TAM-PA, TAM-PA! GOOOOOOOOOOOOO TAMPA!
SQUEEEEEEEE!!! I just saw that spot on ESPN!! SQUEEEEEEEE!!! He's such a darling!!! God I want him.
WEEEE!!! I'm taping and gonna go check my tape!
He came on fast! Didn't they just start?
Oh that was absolute yumminess! Love the part where he walks up to the trophy and says "good luck boys, come and get it." THUD!
I require a .wav file of him saying "COME AND GET IT" !
yeah, I second what krix says...
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