May 24, 2004
NHL targets a new demographic's G(oalie)-spot

Photo by Wendy of

Keanu Reeves featured in NHL advertising campaign

NEW YORK - Movie star Keanu Reeves is the latest in a series of celebrities to participate in the NHL's "HOCKEY ... GET IT? GET IT!" brand advertising campaign.

The spot entitled "Sacrifice," written and produced by NHL Productions, features Reeves articulating the unique sacrifice and price NHL players must pay to win hockey's holy grail - the Stanley Cup.

"When the physical pain begs the mind to quit...will your heart press on?" says Reeves. "Will you sacrifice body and soul to focus on one singular purpose, one unified desire, one perfect dream?" ["Imagining him saying these words makes my pants wet" -krix]

The ad debuts on the NHL on ESPN, May 25 during the Stanley Cup Final and will air throughout the Final on ESPN, ABC and CBC.

Reeves, raised in Toronto and a Canadian citizen, is an avid hockey player and fan. One of his childhood jobs was sharpening skates at a local ice rink skate shop.

The "HOCKEY ... GET IT? GET IT!" campaign began airing in October 2003, and has starred entertainers from the film, television and music industries, including Michael Vartan, Jim Belushi, Denis Leary, Kiefer Sutherland and Shania Twain, along with Olympic Medalists Michelle Kwan and Kristi Yamaguchi.

media spot | from inside the mind of krix at May 24, 2004 12:45 PM .

I get it. I mean I'd like to get it. I want it -does that count?

I enjoyed Denis Leary's ads from a while back. On a personal note, even though the Flyers screwed up again, (what a loser town - to have to depend on a horse to bring you a victory - any victory) but I digress... This gives me a reason to watch the rest of the season anyway. :)

Posted by: Chianti on May 24, 2004 01:04 PM

Aww.... my baby's going to be articulating sacrifice. Heh heh heh.... well, guess I'll have to let ESPN run quietly on the 25th. Will it be a voice-over, I wonder, or will we get to SEE him articulating? Hm?

Posted by: Smit too on May 24, 2004 01:11 PM

oh dear god, can he get any more perfection squared, oy ; p

Posted by: tess on May 24, 2004 01:48 PM

...wonder if the European channels that show
the finals will also run the ad???

Posted by: Niobe on May 24, 2004 02:14 PM

krix...I can only say I...uh..agree with you. *blush* damn, to hear him say those words... gguuuuuhhhhh...

*sets VCR for Stanley Cup 5/25 and Taurus Awards 5/26*

Posted by: Nudel on May 24, 2004 02:18 PM

I am SO watching the Stanley cup playoffs tomorrow! Go Flames!

Posted by: Zen on May 24, 2004 03:07 PM

If he keeps this up Krix I will have to buy some new knickers, or they will all be in the wash. Sigh! (face is red)LOL.

Posted by: rhyanhan on May 24, 2004 04:34 PM


I think I may have seen these adds at some point...we get CBC in MI. This is very cool...and I hope my cable is in fact working by then, as I have called now twice...

...of course, with my luck it probably won't matter as it's quite possible I'll be right here again tomorrow right on my little toushy...working...yeesh!

Posted by: shelz on May 24, 2004 05:24 PM

*gulp* nickname: Keanu is a WO (Walking Orgasmo).

Posted by: Tabitha on May 25, 2004 06:03 AM SCORE is not the "Service Corp of Retired Executives" LOL! LOL!

Posted by: shelz on May 25, 2004 08:25 AM

Or what Keanu'd be doing if he walked into a room full of us...

Er...I gotta cake in the oven.

Posted by: Tabitha on May 25, 2004 09:14 AM

Oh, I was busy being dirty that I forgot to gloat...


Posted by: Tabitha on May 25, 2004 03:52 PM

SQUEEEEEEEE!!! I just saw that spot on ESPN!! SQUEEEEEEEE!!! He's such a darling!!! God I want him.

Posted by: Smit too on May 25, 2004 05:17 PM


Posted by: krix on May 25, 2004 05:26 PM

WEEEE!!! I'm taping and gonna go check my tape!
He came on fast! Didn't they just start?

Posted by: Jena on May 25, 2004 05:32 PM

Oh that was absolute yumminess! Love the part where he walks up to the trophy and says "good luck boys, come and get it." THUD!

Posted by: Jena on May 25, 2004 05:50 PM

I require a .wav file of him saying "COME AND GET IT" !

Posted by: krix on May 25, 2004 05:53 PM

yeah, I second what krix says...

*fans self*

Posted by: Nudel on May 25, 2004 06:35 PM
What's on your mind?.....
(new here? please read this before commenting)
Remember, this is a fan site.
Keanu Reeves is in no way connnected to this website.
Please do not make a comment thinking he will read it.
Comments are for discussion with other fans.
Thank you.
Name: (required)

Email: (required - feel free to use a spamblock)

URL: (optional - put something here to keep your email private)


(please note, there is no need to sign your name at the end of your comment)
Here, take a cookie.