January 30, 2004
speaking of getting hit in the face...

This sounds like a good way to get beaned with a box of milk duds.

"Moviegoers settling into their seats for "The Matrix Revolutions" in November were startled when actors scattered throughout the audience stood and delivered poetic lines timed to coincide with an ad on the screen for Nissan Motor Co."

- from an article at forbes.com

it wahs | from inside the mind of krix at January 30, 2004 01:13 PM .

Must've been cool to have witnessed it first hand...

You don't see that every day.

Posted by: Keanuette on January 30, 2004 01:19 PM

Yeah, except in America (at least in my neck of the woods) ads in cinemas are a recent innovation and We Don't Like 'Em. We paid our $$ to see a movie and trailers, not for ads we can see for "free" at home.

I'm just sayin. In the UK, the ads used to be cleverer than the ones on TV so you almost felt it was worth it.

But here in the South, we hates 'em. So I would've been among the "beaners"!

Posted by: bakednudel on January 30, 2004 01:22 PM

I'm with Nudel, I *really* dislike being assaulted with advertising in movie theaters. Previews are one thing, but good grief. Has anyone had to sit through "The Twenty"? Before Revolutions they played that with those horrible "mini-movies" - music videos with no music and a plot- god, it's horrible.
Of course, if you get there late to avoid all this you have to sit in the crappy seats.

This is why I usually wait for most non-keanu films just to come out on DVD.

Posted by: krix on January 30, 2004 01:31 PM

I don't even know what to say about that! Oh gosh, several years ago, I can remember people from the Will Rogers Institute (I THINK) would go around the theater and ask for donations. I think that there would be a filmed clip, then the lights would go back up, and then someone come around and collect donations. It always really cheesed me off because you felt like (and looked like) a cheapskate if you didn't pony up some money. I had no problem with putting a collection jar in the lobby, but to pass it around like the offering plate at church, well that really got my goat.

Posted by: Melissa on January 30, 2004 01:32 PM

You know, this is everyday reality in my country. We ALWAYS get ads, and usually there is a 15 minutes 'break' in the middle of the movie, so you can go to the lobby and buy even more insanely expensive popcorn.
Going in late doesn't work, either, because there is no 'standard' time for the ads, so you might end up missing the beginning.

Some theaters have recently dropped the 'break', thank god. They usually made the cut in a very exciting scene (in a 'cliffhanger' kind of way)
They did it with Speed, too. As I recall just as he was getting under the bus to inspect the bomb.

Posted by: Julie! on January 30, 2004 01:53 PM

I hate ads too...especially at the IMAX before Revolutions. They showed two animated previews and I nearly screamed at them to start the movie already...

Posted by: Keanuette on January 30, 2004 02:05 PM

Scrub my first quote and this one coz I'm really tired.....sorree...

Posted by: Keanuette on January 30, 2004 02:05 PM

I usually take the opportunity to grab a quick nap during these ads. Movies are getting so long these days, after all...

Posted by: Mikey2 on January 30, 2004 03:58 PM

I didn't mind them when they first started popping up, because they were so different, you were usually seconds before the end of the commercial before you realized it was an ad. Now though, they're becoming more frequent and no more imaginative than they are on tv. And we're paying for it! No way. If it gets any worse, I'll be staying home too.

Posted by: Zen on January 30, 2004 04:24 PM

I guess we're pretty lucky at our IMAX. They only showed a dorky 3 minute intro to IMAX before the show. Did you know that IMAX is Canadian technology? Who knew?

I have a hard time watching a show when it actually airs on the tube because I can't fast forward through the ads. I pretty much tape everything now. It's less irritating.

Posted by: sta-cie on January 30, 2004 06:08 PM

In the UK it usually goes ads - trailers - movie, so as long as you're going to a daytime screening or arthouse flick where you know there'll still be seats, it always pays to turn up late.

Krix - I have Needle in the Groove waiting to be sent off. PM me your address on the StH forums.

Posted by: James on January 31, 2004 04:23 AM

What I really can't stand James is those 'late comers' who come when the movie has started and they block my view.

And then they block my view as they get up because they can't be arsed to sit through the credits...

Now that really gets up my nose.

Posted by: Keanuette on January 31, 2004 10:35 AM

I really hate cell phones in theaters.

Someone let theirs ring three times during X-2.

I threw it out the theater door and told them they could answer it there.

I got free candy.

Posted by: Mikey2 on January 31, 2004 03:51 PM

Mikey2! Who knew you were so wild? Did you play hockey when you lived up North with us? LOL

Posted by: Zen on January 31, 2004 04:16 PM

*raises hand* I knew that IMAX was Canadian technology. Am I turning into some kind of Canada groupie?

Posted by: bakednudel on February 1, 2004 05:05 AM

*giggle* We love you nudel!

Posted by: Zen on February 1, 2004 08:47 AM

Nah, I'm not much of a sports nut...I'm just a rabid fan of the movies. :)

Plus it's hard to play hockey when your only opponents/teammates are cows...

Posted by: Mikey2 on February 1, 2004 03:47 PM

I had to laugh when I went to Revolutions on IMAX ... about 75% of the audience had either their cell phone or their PDA whipped out while waiting for the show. A sign of the times (and/or matrix demographics), I suppose. We're losing the good old face to face interaction, even for the short time you have to wait before a movie starts. *sigh*

Posted by: sta-cie on February 1, 2004 05:17 PM

... *uttered whilst TYPING up a message*

Posted by: sta-cie on February 1, 2004 05:18 PM
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