-Excerpt from NY Daily News:
The curtain's going up on Imax. It won't just be science fiction geeks watching closely on Nov. 5, when "The Matrix Revolutions," debuts on Imax big screens across the country.
The "Matrix" release marks the first time a big live action Hollywood flick has ever opened on the same day at both conventional and Imax theaters - and Imax wants Hollywood and theater operators to notice.
"It's a watershed moment," said Leland Westerfield, media analyst at Jefferies & Co. "It's the first time we'll see whether audiences prefer the big screen 70 mm experience over 35 mm."
Imax has gone Hollywood in a bid to ramp up its network of Imax theaters around the world.
By releasing "Matrix Revolutions" the same day as it debuts on conventional screens, Imax will get the full impact of a mega marketing blitz funded by "Matrix" studio, Warner Bros.
"Warner Bros. is already creating a lot of buzz," said Marla Backer, an analyst at Research Associates.
Oh wow, I just realized that I could be going to opening day at an IMAX.
I wonder if my heart can take it?